So what is your “hook” on your resume? What makes the reader (hopefully a hiring manager) want to keep reading verse placing you in a pile of other resumes and forgotten? How can you make your resume stick out? Get noticed? Get separated from the crowd? What is your hook?
A resume hook is going to tell the reader what you can do for them. The best way to illustrate what you can do for them is by providing examples of success stories and accomplishments. If you saved your current company $100,000, tell about it in your resume. If you created a new innovative product, tell about it in your resume. If you collected $6,000 on a subrogated claim, tell about it on your resume.
All these success stories are the best way to illustrate to a company what you can do for them. It draws the reader in. It creates interest. It separates you from the other 25 resumes the reader just reviewed, or scanned or glanced at.
Don’t just regurgitate your work history and job description at each company and in each position. The savvy reader knows what a Product Manager does, what an Underwriter does, what a Claims Adjuster does. Nothing will put the reader asleep faster than simply inserting your job description. Add some pow. Add some wow. Add a hook!